Brand guide
This page publishes the repository brand kit so the website can be reviewed without opening the repo. The on-disk source remains brand/BRAND-GUIDE.md, brand/brand-tokens.json, brand/burrow.css, and brand/assets/.
Burrow™ is a Platypus Software product for organizing, protecting, backing up, and archiving personal storage. The product name is written Burrow™ on every user-facing mention. Do not stamp hostnames, identifiers, or the common noun “burrow”.
Tagline: Your files. Organized. Protected.
Brand personality
Trustworthy, precise, operational, and evidence-based. Technical without looking like a scare-tactic disk cleaner. The visual metaphor is a platypus emerging from an earthen burrow protected by a vault door.
Logo system
- Primary logo: the official dark lockup (
burrow-logo.png) — platypus, vaulted burrow, Burrow™, and the tagline. Use it on the homepage, sidebar, README, and marketing. Do not stack a second HTML wordmark or tagline on the lockup. - Light app icon: use on light system surfaces.
- Dark app icon: use on dark system surfaces.
- Glyph: circular platypus-face crop (
burrow-glyph.png) for sidebar, favicon, and compact UI. Do not use the abstract silhouette SVG in chrome. - Wordmark: use where the animal illustration would be too busy.
Do not use the detailed illustration at very small sizes; switch to the glyph.
Color palette
| Token | Hex | Primary use |
|---|---|---|
| Ink | #17212B |
Main text / dark brand |
| Slate | #31465A |
Primary UI / vault metal |
| River | #5E7897 |
Muted text |
| Water | #6FAAC7 |
Secondary accent |
| Vault | #AAB5C3 |
Neutral metal |
| Vault Dark | #4E6073 |
Dark metallic surfaces |
| Earth | #A7652D |
Platypus / natural accent |
| Burrow™ | #6F3D1E |
Deep earth |
| Amber | #F3A622 |
Highlight / attention |
| Grass | #4C7A38 |
Organic accent |
| Moss | #789B45 |
Secondary organic |
| Sand | #D8C2A3 |
Warm neutral |
| Stone | #C4C9CC |
Borders / neutral UI |
| Paper | #F7F5F0 |
Light background |
Status colors
Success #3E9C72 · Warning #E2A11A · Danger #C8554D · Info #3D82D3
Status colors communicate state, not decoration.
Typography
Preferred UI stack:
- Display/headings: Inter or SF Pro Display
- Body: Inter or SF Pro Text
- Data/paths: SF Mono / system monospace
Suggested hierarchy:
- Display 40–48 / 800
- H1 32 / 750
- H2 24 / 700
- H3 18 / 650
- Body 15–16 / 400–500
- Label 12–13 / 600
- Paths/data 13–14 monospace
Interface semantics
- Primary actions: Slate / Water
- Attention/highlight: Amber
- Healthy/verified: Success
- Needs attention: Warning
- Failure/destructive: Danger
- Neutral/inactive: Vault / Stone
Shape and spacing
Use an 8px-centered spacing system with 4px fine spacing. Recommended radii: 8px small controls, 12px inputs/buttons, 18px cards, 24px major panels.
Product voice
Precise, operational, and evidence-based. Burrow™ is a storage management machine, not a lifestyle product.
Preferred: 23.4 GB may be recoverable from exact duplicates.
Avoid: You have 23.4 GB of junk!
Preferred: Backup last verified 12 days ago.
Avoid: Your files are at risk! Fix now!
Naming
Product: Burrow™
Company attribution: Platypus Software
Retire the user-facing name PlatypusVault after project migration.
Assets
See brand/assets/. brand/burrow.css and brand/brand-tokens.json are the implementation source.
SVG is the source of truth for the glyph and wordmark. PNG is the derivative for hosts that reject SVG (512×512 glyph, 1280×640 social preview).